2025-09-04
How Sime Darby Convention Centre Doubled Buffet Bookings with SpeedBots.io Automation
About Client Sime Darby Convention Centre (SDCC) is one of Kuala Lumpur’s premier event venues, known for hosting large-scale weddings, corporate events, and social gatherings. Each year, their highly anticipated Ramadan D’Anjung Buffet attracts thousands of diners, making it one of the busiest periods for the team. With its reputation for excellence and hospitality, SDCC needed a solution that could maintain its high service standards even during peak booking seasons. Goals SDCC wanted to completely transform the way they managed buffet bookings. Their goal was to automate and streamline the booking process, reduce manual tasks for the customer service team, and provide faster, more consistent responses across WhatsApp and Facebook. They also wanted to eliminate calculation errors, capture every lead without fail, and deliver a better experience for both personal and corporate customers. The Problem Before automation, SDCC’s booking system was fully manual. Hundreds of inquiries poured in each day across multiple channels, and staff had to answer the same questions repeatedly about dates, pricing, and availability. Gathering guest details took time, and calculating totals for adults and children was done manually, which led to errors. The SpeedBots.io Solution Working with SpeedBots.io, SDCC implemented an intelligent WhatsApp booking assistant that automated the entire buffet booking journey. The assistant greeted each customer immediately and guided them through a structured flow tailored to their needs. Guests could choose whether they were booking for Family & Friends, Social, or Corporate events, and the assistant adjusted the questions accordingly. For Family & Friends and Social bookings, the bot collected the number of adults and children, dynamically calculated the total, and provided a cost breakdown. Corporate bookings captured additional data such as company name, event date, seating type, and special requirements. The Results Manual work was reduced by more than half, as the assistant handled repetitive questions, data collection, and payment follow-ups. Customers also noticed the difference. Instant pricing, clear instructions, and fast confirmations built confidence and improved the overall experience. SDCC’s seasonal buffet campaign became more structured, scalable, and profitable — all while maintaining the personal, premium feel that the brand is known for. Sime Darby Convention Centre (SDCC) Case Study SDCC is one of Kuala Lumpur’s premier event venues, famous for its Ramadan D’Anjung Buffet. Use Case Buffet Booking Automation AI Workflow Automation Lead Capture & Tagging Industry: Event Management Platform: WhatsApp & Facebook Location: Malaysia Integration Booking System Payment Processing Lead Tagging & Sync Real-Time Confirmation